This company adopts one of those employee incentive programs where, if you come up with an idea that increases revenue, you'll get a percentage of the increased profits for the next year, reports an IT pilot fish on the inside.
"At our next meeting, everyone went around the table with their ideas," fish says. "Barney's was this: 'We will mark all of our products up by 100 percent, then we will offer our customers a 50 percent discount. That way they'll think they're getting a deal when they will be buying things for 50 percent more than their original price.'
"I said, 'So you want to mark a $1 item up 100 percent to $2, then give a 50 percent discount dropping the price to $1? The price is staying the same.'